American Tourister, founded by Sol Koffler in 1933, has forged a storied legacy of innovation in the luggage industry. From the 1940s introduction of Hi-Taper luggage to meet the demand for lightweight, stylish travel solutions, to the 1950s groundbreaking launch of the world's first molded luggage with the Trim and Slim Tri-Taper, they've been pioneers.

In the 1960s, they set an industry benchmark by 'flight testing' their bags, ensuring they met the highest standards. The unforgettable "Gorilla ad" campaign of the 1970s showcased their luggage's remarkable durability.

American Tourister remained adaptable in the 1980s, introducing ingeniously engineered softside bags alongside their high-quality hardside products. The 1990s marked a significant milestone when they joined forces with Samsonite, uniting two luggage giants.

Today, American Tourister continues to innovate, creating award-winning luggage with world-class quality and on-trend designs. This legacy, steeped in a spirit of fun and color, has made American Tourister the trusted choice of travelers worldwide since 1933, consistently redefining travel experiences.